2play

The founder of this company, Drew, is one of the most unconventional, diligent, and passionate people that I know and a really good friend of mine. So when he told me he had an idea that he wanted to work on, I wanted to do everything in my power to help make it happen.

Through the conception and development of this product, I have tried to advise direction, coming from a more advanced company, while not stifling the benefits of free-form development that is inherit of pre-product market fit companies.

Working on this project has taught me the importance of establishing realistic yet ambitious deadlines alongside relevant goals that support the company's overarching aim—penetrating a new market and initiating the user feedback loop promptly, all the while effectively presenting the vision to various stakeholders.

We are excited to be piloting the next revision of this product in Austin, TX, Summer 2024.